Virtual Fence Collars for Livestock: A Comprehensive Backgrounder
Virtual Fence Collars for Livestock: A Comprehensive Backgrounder
Table of Contents
- Executive Summary
- Introduction to Virtual Fencing Technology
- Historical Development and Evolution of Virtual Fencing
- Foundational Patents and Intellectual Property
- How Virtual Fence Collar Technology Works
- Leading Companies in the Virtual Fence Market
- Comparative Analysis of Available Systems
- Scientific Research on Effectiveness and Animal Welfare
- Practical Applications in Agriculture
- Benefits and Challenges
- Case Studies and Producer Experiences
- Future Directions and Emerging Trends
- Regulatory Framework and Considerations
- Economic Analysis
- Conclusion and Outlook
- References
- Appendices
1. Executive Summary
The livestock virtual fence collar industry is experiencing rapid growth as technology matures and producers provide feedback to manufacturers. Companies including Nofence, Halter, Vence, Gallagher, Monil, and Corral Technologies are competing in this evolving market with various features and price points suitable for different farming and ranching operations.
This report provides a comprehensive analysis of virtual fence technology from its conceptual origins to current commercial applications. Virtual fencing offers significant advantages over traditional physical barriers, including reduced infrastructure costs, improved flexibility for rotational grazing, enhanced animal monitoring capabilities, and protection of environmentally sensitive areas. The technology combines GPS positioning, audio signals, and mild electric pulses to contain livestock within virtual boundaries that can be created and modified through digital interfaces.
Despite promising developments, challenges remain regarding reliability in areas with poor connectivity, battery life optimization, animal training requirements, and regulatory considerations. As the technology continues to evolve, integration with broader precision agriculture systems and further refinements in reliability and cost-effectiveness are anticipated.
This backgrounder examines the patents underpinning the technology, analyzes the key market players and their offerings, evaluates scientific research on effectiveness and welfare implications, and highlights real-world applications across various livestock operations.
2. Introduction to Virtual Fencing Technology
Virtual fencing represents a revolutionary approach to livestock management that eliminates the need for physical barriers while providing unprecedented flexibility in animal control. At its core, virtual fencing technology uses GPS-enabled collars worn by livestock to create invisible boundaries that can be drawn, monitored, and adjusted through software applications on computers, tablets, or smartphones.
Unlike traditional fencing methods that require substantial physical infrastructure, labor for installation and maintenance, and create fixed boundaries, virtual fencing allows producers to:
- Create dynamic containment areas that can be adjusted in minutes
- Move livestock to new grazing areas without physical fence construction
- Protect environmentally sensitive areas like riparian zones
- Monitor animal location, movement patterns, and potentially health indicators
- Implement complex rotational grazing systems with minimal labor
- Reduce costs associated with materials, installation, and maintenance of physical fences
The concept mimics invisible fence systems initially developed for pets but has been substantially adapted and enhanced for agricultural applications with livestock. The basic operational principle involves the collar emitting an audio warning when an animal approaches a predetermined virtual boundary. If the animal continues toward or crosses the boundary, a mild electric pulse (significantly less intense than traditional electric fencing) discourages further movement in that direction. Through consistent application, animals quickly learn to respond to the audio cue alone, minimizing the need for the electrical stimulus.
Virtual fencing technology has evolved significantly over the past decade, progressing from experimental concepts to commercially available systems being implemented on farms and ranches across multiple continents. This rapid evolution has been driven by advances in GPS technology, battery efficiency, solar charging capabilities, wireless communication systems, and algorithm development for animal behavior prediction.
This backgrounder explores the development, current state, and future prospects of virtual fencing technology, examining the companies, patents, technologies, applications, benefits, and challenges associated with this innovative approach to livestock management.
3. Historical Development and Evolution of Virtual Fencing
Early Concepts and Innovations
The conceptual foundation for virtual fencing began in the 1970s with the development of invisible fence systems for pets. The first significant milestone came in 1973 when Richard Peck patented the invisible fence system for dogs, which required a buried wire to define the boundary perimeter. This technology laid the groundwork for the concept of controlling animal movement through electronic means rather than physical barriers.
From Pet Containment to Livestock Management
The translation of this concept from pet containment to livestock management took substantial scientific innovation. Early attempts at livestock virtual fencing in the 1980s and 1990s were primarily experimental and faced significant technological limitations, particularly regarding battery life, reliable GPS positioning, and effective animal control mechanisms.
The first documented use of virtual fencing for livestock occurred in 1987, but practical field applications remained limited due to technological constraints. The concept required advances in several technological domains:
- GPS precision and reliability
- Miniaturization of electronic components
- Power management and battery technology
- Understanding of animal behavior and learning
- Wireless communication capabilities
- Algorithm development for boundary definition and animal response prediction
Key Pioneers and Research Institutions
Several key individuals and research organizations played pivotal roles in advancing virtual fencing technology:
Dr. Dean Anderson: Often referred to as the “cattle whisperer,” Dr. Anderson at the USDA Jornada Experimental Range in New Mexico was a pioneer in developing and testing virtual fencing concepts for livestock. His work began in the late 1990s and continued for decades, establishing many of the foundational principles and practical applications of virtual fencing technology.
CSIRO (Commonwealth Scientific and Industrial Research Organisation): The Australian government research agency has been at the forefront of virtual fencing research and development since the early 2000s. In 2007, CSIRO researchers announced successful testing of a virtual fence system for cattle, which represented a significant breakthrough in the practical application of the technology.
Dr. Daniela Rus: Director of the Artificial Intelligence Laboratory at MIT, Dr. Rus collaborated with Dr. Anderson on developing advanced algorithms for virtual fencing systems.
University Research Programs: Various university programs, including the University of Western Australia, University of New England (Australia), and others contributed to research on animal behavior, learning patterns, and welfare considerations related to virtual fencing.
The evolution of virtual fencing technology accelerated significantly in the 2010s as technological advancements made commercially viable systems possible. Norwegian company Nofence was founded in 2011 and claims to be the first to make virtual fencing commercially available to farmers. Around the same time, an Australian startup began developing what would later become the eShepherd system, eventually acquired by Gallagher.
By the mid-2010s, multiple companies were developing commercial virtual fencing systems, and by the early 2020s, systems were being deployed on farms and ranches in multiple countries, with rapid technological improvements continuing as producer feedback informed product development.
4. Foundational Patents and Intellectual Property
The development of virtual fencing technology has been marked by significant patent activity, with several key patents establishing the intellectual property framework for this emerging industry.
Dean Anderson’s Pioneering Work
Dr. Dean Anderson of the USDA’s Jornada Experimental Range holds several fundamental patents that laid the groundwork for modern virtual fencing systems:
US Patent 7753007 - This key patent, titled “Ear-a-round equipment platform for animals,” describes a system for monitoring and controlling animal movement using GPS technology and stimulus delivery. Filed in the early 2000s, this patent established many of the core principles used in current commercial systems.
Anderson’s work extended beyond this single patent to include systems for what he termed “Directional Virtual Fencing” (DVF™), which not only contained animals within boundaries but could actively guide their movement across landscapes.
CSIRO’s Contributions and Patents
The Commonwealth Scientific and Industrial Research Organisation (CSIRO) in Australia has been another major contributor to virtual fencing intellectual property:
Virtual Fencing Patents (2005-2009): CSIRO filed patents in 2005 and 2009 related to virtual fencing technology, which were later licensed to commercial entities for development. One significant patent from CSIRO researcher Dr. Caroline Lee described “an apparatus and method for the virtual fencing of an animal” (International Patent Application PCT/AUT2005/001056).
Commercial Licensing: In 2016, it was reported that Melbourne-based startup Agersens (later acquired by Gallagher and renamed eShepherd) had secured exclusive rights to commercialize CSIRO’s virtual fencing patents for livestock worldwide.
Commercial Patent Developments
As commercial entities entered the virtual fencing market, additional patents were filed to protect proprietary innovations:
Nofence Patents: As the first company to commercially deploy virtual fencing for small ruminants, Nofence has developed its own intellectual property portfolio around its specific implementation of the technology.
Vence (Merck Animal Health): After acquisition by Merck Animal Health, Vence continues to develop patented technologies focused on cattle management systems.
Gallagher eShepherd: Building on the licensed CSIRO patents, Gallagher has continued to develop and patent improvements to the technology.
Corral Technologies: As a newer entrant, Corral Technologies has developed proprietary directional audio features for their collars.
The patent landscape for virtual fencing technology is complex, with fundamental patents dating back to the early 2000s potentially approaching expiration, while newer innovations continue to be patented. As the technology matures, we can expect continued patent activity around specific implementations, algorithms for animal behavior prediction, integration with other farm management systems, and hardware improvements.
5. How Virtual Fence Collar Technology Works
Virtual fence systems comprise several integrated components working together to establish boundaries, monitor livestock, and influence animal behavior. The core technologies and operational principles are outlined below.
GPS and Positioning Technology
The foundation of virtual fencing is precise location tracking using Global Positioning System (GPS) technology:
- GPS Receivers: Each collar contains a GPS receiver that communicates with satellite networks to determine the animal’s exact position.
- Position Accuracy: Modern systems typically achieve position accuracy within 2-5 meters, sufficient for most grazing applications.
- Update Frequency: Location data is updated at regular intervals, typically every few seconds to minutes, depending on the system and power management settings.
- Data Processing: Collar-based processors compare the animal’s current position with programmed virtual boundaries to determine appropriate responses.
Audio Cue Systems
Before delivering any electrical stimulus, virtual fence systems employ audio warnings:
- Warning Zones: Systems establish warning zones several meters before the actual virtual boundary.
- Progressive Alerts: Audio cues typically increase in volume or frequency as the animal approaches closer to the boundary.
- Sound Characteristics: Different systems use various tones, beeps, or other sounds designed to be recognizable to livestock without causing undue stress.
- Directional Audio: Some newer systems (like Corral Technologies) incorporate directional audio to guide animals away from boundaries more effectively.
Electric Pulse Mechanisms
If an animal ignores audio warnings and continues toward or crosses a virtual boundary, a mild electrical stimulus is delivered:
- Pulse Intensity: The electrical pulse is significantly milder than traditional electric fencing (often described as 2-10% of the intensity of standard electric fences).
- Delivery Location: Pulses are delivered through contact points on the collar, typically positioned on the top of the neck.
- Duration: Pulses are brief and designed to surprise or startle rather than cause pain.
- Progressive Application: Many systems increase pulse intensity if the initial stimulus is ineffective.
Software and Interface Solutions
The management interface allows producers to create and adjust virtual boundaries:
- Mapping Systems: Software platforms incorporate satellite or aerial imagery along with property boundaries and landscape features.
- Boundary Definition: Producers can draw virtual fence lines directly on digital maps using computers, tablets, or smartphones.
- Real-Time Monitoring: Interfaces display animal locations in real-time or near real-time, depending on update frequency and connectivity.
- Data Analytics: Advanced systems provide insights on grazing patterns, animal movement, and time spent in different zones.
Communication Infrastructure
Various communication methods connect collars, base stations, and user interfaces:
- Base Stations: Many systems utilize base stations that serve as communication hubs between collars and central management systems. These are typically solar-powered and positioned for optimal coverage.
- Cellular Networks: Some systems (like Nofence) rely primarily on cellular networks for communication.
- Proprietary Networks: Others use proprietary radio communication protocols to reduce dependency on external cellular coverage.
- Satellite Communications: Advanced systems may incorporate satellite communication capabilities for areas with poor cellular coverage.
Power Management
Sustainable power supply is critical for system reliability:
- Solar Charging: Most modern collars incorporate small solar panels to maintain battery charge.
- Battery Technology: Lithium-based rechargeable batteries are common, with backup power systems in some designs.
- Power Conservation: Sophisticated algorithms manage power consumption based on animal activity, proximity to boundaries, and available solar charging.
- Battery Life: Depending on the system, batteries may last from several months to years before requiring replacement.
Learning and Adaptation
Virtual fence systems incorporate animal learning principles:
- Training Protocols: Specific training protocols help animals learn the association between audio cues and boundaries.
- Adaptation Period: Most systems require a 2-7 day adaptation period for animals to learn the system.
- Behavioral Algorithms: Advanced systems incorporate algorithms that adapt to individual animal responses and learning rates.
Together, these components create a comprehensive system that can effectively replace many functions of traditional fencing while adding capabilities impossible with physical barriers.
6. Leading Companies in the Virtual Fence Market
The virtual fence market has seen rapid growth in recent years, with several companies emerging as key players. Each brings unique approaches, technologies, and business models to the industry.
Nofence
Background: Founded in Norway in 2011, Nofence claims to be the world’s first commercially available virtual fencing system. Initially focusing on goats, the company has expanded to sheep and cattle markets.
Key Features:
- First to market with collars sized for small ruminants (goats and sheep)
- Relies on cellular networks rather than base stations
- Real-time animal monitoring through mobile applications
- Solar-powered collars with GPS tracking
Market Position: Currently operating in Norway, the UK, Spain, and the United States through a pilot program with about 45 farms as of 2023.
Vence (Merck Animal Health)
Background: Vence, a U.S.-based startup, was acquired by Merck Animal Health in 2022, bringing significant resources to its virtual fencing development.
Key Features:
- System designed for operations with 500+ head of cattle
- Utilizes base stations to communicate between collars and management systems
- HerdManager software interface for boundary management
- Emphasis on integration with broader livestock health management
Market Position: Targeting larger cattle operations with comprehensive herd management solutions backed by Merck’s distribution network.
Gallagher (eShepherd)
Background: Gallagher, a well-established fencing and animal management company from New Zealand, acquired the eShepherd virtual fencing technology (originally developed by Australian startup Agersens).
Key Features:
- Built on CSIRO’s research and patents
- Solar-powered collars with approximately 7-10 year lifespan
- Breakaway safety mechanisms rated at 750 pounds
- Designed for cattle weighing 440 pounds or more
Market Position: Leveraging Gallagher’s established presence in traditional fencing markets to transition customers to virtual solutions.
Halter
Background: New Zealand-based company initially focused exclusively on dairy operations in its home country.
Key Features:
- Emphasis on dairy herd management
- Integrated health monitoring capabilities
- Automated cow traffic management for dairy operations
- Solar-powered collar design
Market Position: Primarily operating in New Zealand with specific focus on dairy applications.
Corral Technologies
Background: Nebraska-based startup founded in 2020 by Jack Keating, who grew up on a cattle ranch and sought to address fencing challenges.
Key Features:
- Directional audio stimulation to guide cattle movement
- Designed for both large and small cattle operations
- Currently operating in 15 states with international interest
- Focus on U.S. beef cattle market
Market Position: Newest major entrant, rapidly expanding with collars deployed across multiple states.
Monil
Background: UK-based company developing virtual fencing technology for the European market.
Key Features:
- Real-time animal location and status monitoring
- Solar-powered collars with backup charging options
- Focus on grazing optimization and labor reduction
- Return on investment calculator for producers
Market Position: Primarily targeting European livestock producers with emphasis on grazing management.
Each company has carved out a particular niche or geographical focus, with some technological and business model differences. The market remains dynamic, with ongoing consolidation (as evidenced by Merck’s acquisition of Vence) and continued product development based on user feedback and technological advances.
7. Comparative Analysis of Available Systems
The various virtual fence systems on the market today differ in their technical specifications, pricing structures, and target applications. This comparative analysis examines these differences to help producers determine which system might best suit their needs.
Technical Specifications
Collar Design and Durability:
- Weight Range: 0.75-5.5 pounds, with heavier collars typically designed for cattle and lighter versions for sheep and goats
- Battery Life: Varies significantly between manufacturers:
- Gallagher eShepherd: 7-10 years with solar charging
- Vence: 6-9 months per battery (replaceable at approximately $10)
- Nofence: Variable depending on solar conditions, with backup charging options
- Breaking Strength: Safety breakaway mechanisms range from approximately 250-750 pounds of force
- Water Resistance: All commercial systems are designed for all-weather operation
- Operating Temperature Range: Varies by manufacturer, with most designed for -4°F to 122°F (-20°C to 50°C)
Communication Systems:
- Nofence: Primarily relies on cellular networks
- Vence & Gallagher: Require base stations for communication
- Coverage Area per Base Station:
- Vence: 5,000-10,000 acres per base station (terrain dependent)
- Gallagher: 3-5 mile radius from base station
- Update Frequency: Varies from near real-time to periodic updates
Stimulus Characteristics:
- Audio Warning: All systems employ preliminary audio cues of varying types
- Electric Pulse Intensity: Consistently reported as 2-10% of traditional electric fence intensity
- Directional Capabilities: Varies, with Corral Technologies emphasizing directional audio features
Price Points and Business Models
Initial Investment:
- Collar Costs:
- Goat/Sheep Collars: $250-300 per unit
- Cattle Collars: $300-350 per unit
- Base Station Costs: $10,000+ for systems requiring base stations
- Installation and Setup: Variable depending on terrain and system requirements
Ongoing Costs:
- Subscription Fees: $40-50 per collar annually (typical range)
- Maintenance Costs: Battery replacements, repairs, technical support
- Scalability Costs: Additional base stations for expanded coverage
Business Models:
- Purchase vs. Lease: Some companies offer leasing options
- Tiered Service Levels: Data analytics and advanced features often available at premium subscription levels
- Trial Programs: Several companies offer pilot programs to test effectiveness before full implementation
Target Markets and Applications
Livestock Type Specialization:
- Nofence: Only currently available system for small ruminants (goats/sheep) in addition to cattle
- Halter: Primarily focused on dairy operations
- Vence: Targeting operations with 500+ head of cattle
- Corral Technologies: Emphasizing smaller beef cattle operations
Geographical Focus:
- North America: Vence, Corral Technologies
- Europe: Nofence (Norway/UK/Spain), Monil (UK)
- Australia/New Zealand: Gallagher eShepherd, Halter
Application Specialization:
- Rotational Grazing: All systems
- Dairy Management: Halter (specialized focus)
- Conservation Applications: Nofence (emphasis on targeted grazing)
- Rangeland Management: Vence (emphasis on large-scale operations)
System Requirements and Infrastructure
Connectivity Requirements:
- Cellular Coverage: Critical for Nofence, less important for base station systems
- Internet Access: Required for management interfaces
- GPS Reliability: All systems dependent on GPS signal quality
Terrain Considerations:
- Hilly/Mountainous Areas: Signal challenges in deep valleys or canyons
- Forested Areas: Potential GPS accuracy reduction under dense canopy
- Open Rangeland: Optimal for most systems but requires strategic base station placement
Climate Adaptability:
- Solar Charging Efficiency: Varies by regional sunlight availability
- Weather Resistance: All systems designed for outdoor use but may have different resilience levels
Installation Complexity:
- Base Station Requirements: Site selection, power requirements, communication testing
- Animal Training Protocols: 2-7 days typically required for initial training
- Technical Support Availability: Varies by company and region
This comparative analysis reveals that while the fundamental technology is similar across systems, significant differences exist in implementation, pricing, and specialization. Producers should consider their specific needs, geographical location, herd size, livestock type, and management goals when selecting a virtual fence system.
8. Scientific Research on Effectiveness and Animal Welfare
Extensive research has examined the effectiveness of virtual fencing technology and its implications for animal welfare. This section reviews key findings from scientific studies conducted by research institutions and commercial developers.
Training Methods and Animal Learning
Learning Efficiency:
- Research indicates most cattle learn the association between audio cues and boundaries within 24-48 hours
- Studies from CSIRO show sheep require slightly longer training periods, typically responding effectively after 3-4 days
- Learning is facilitated through consistent application of audio warnings before electric pulses
Training Protocols:
- Most effective training occurs in smaller paddocks with physical fence backup
- Studies indicate gradual introduction with single, simple boundaries produces better results than complex multi-boundary systems initially
- Group learning dynamics have been observed, with naive animals following experienced ones in boundary responses
Memory Retention:
- Research from the University of New England (Australia) shows cattle maintain boundary recognition for extended periods (3+ months)
- Re-training periods after collar removal are significantly shorter than initial training
- Seasonal variations in learning effectiveness have been observed in some studies
Impact Studies on Livestock Behavior
Grazing Behavior Changes:
- Studies consistently show animals spend less time near virtual boundaries compared to physical fences
- Research from Norway demonstrates that after training, 80-95% of animals respond to audio cues alone without requiring electrical stimulus
- Changes in herd cohesion have been documented, with stronger grouping in some virtual fence implementations
Stress Indicators:
- Cortisol measurements in hair and fecal samples show minimal long-term stress response
- Heart rate variability studies indicate initial elevation during training followed by normalization
- Behavioral stress indicators (vocalization, flight distance) decrease rapidly during training period
Effectiveness Rates:
- Field studies report 90-95% containment effectiveness after proper training
- Effectiveness varies based on terrain, forage availability, predator pressure, and weather conditions
- Some studies indicate decreased effectiveness during severe weather events or extremely attractive forage across boundaries
Welfare Considerations and Regulatory Status
Animal Welfare Research:
- RSPCA assessment indicates virtual fencing can provide welfare benefits compared to traditional fencing when implemented correctly
- Concerns remain regarding animals that fail to learn the system or have hearing impairments
- Research shows significantly lower injury rates compared to barbed wire or electric fencing
Welfare Benefits:
- Reduced risk of physical injury from traditional fencing
- Improved access to optimal grazing and water resources
- Reduced handling stress compared to frequent physical movement between paddocks
Welfare Challenges:
- Potential for collar-related injuries or discomfort
- Concerns about animals receiving multiple shocks if they fail to learn
- Questions about long-term psychological impacts of invisible boundaries
Regulatory Status:
- Varies significantly by jurisdiction:
- Prohibited for commercial use in Victoria, South Australia, New South Wales, and Australian Capital Territory without special permission
- Research exemptions available in many regions
- UK required special dispensation due to regulations against shock collars for animals
- Norwegian authorities have approved the technology after extensive welfare assessments
Industry Guidelines:
- Several industry bodies are developing best practice guidelines
- Focus on proper training, monitoring, and collar fit
- Recommendations for maximum shock intensity and frequency
The scientific consensus suggests that virtual fencing can be implemented with minimal negative welfare impacts when properly managed, with potential welfare benefits compared to traditional fencing methods. However, ongoing research continues to address remaining questions about long-term impacts and optimal implementation practices.
9. Practical Applications in Agriculture
Virtual fencing technology has found diverse applications across agricultural operations, addressing various management challenges and creating new opportunities for sustainable production.
Rotational Grazing Implementation
Simplified Paddock Creation:
- Producers can create and adjust paddock boundaries in minutes rather than days
- Complex paddock shapes can be formed to account for landscape features, optimizing grazing patterns
- Front grazing boundaries can be gradually moved across pastures, creating “grazing fronts” impossible with physical fencing
Grazing Intensity Management:
- Precise control over stocking density through boundary adjustment
- Ability to maintain animals in smaller, more intensively grazed areas without additional physical infrastructure
- Studies show up to 30% improvement in pasture utilization through optimal paddock sizing and rotation timing
Adaptive Management:
- Real-time adjustment of grazing areas based on forage conditions
- Ability to respond to weather events by moving animals to protected areas
- Seasonal adjustment of grazing patterns without fence construction
Conservation and Environmental Management
Riparian Protection:
- Multiple studies show effective exclusion of livestock from waterways and riparian zones
- Cost-effective alternative to fencing miles of stream corridors
- Some state conservation agencies are beginning to cost-share virtual fencing for watershed protection
Sensitive Habitat Management:
- Ability to protect regenerating trees or sensitive vegetation without physical barriers
- Seasonal exclusion from wildlife breeding areas
- Application in public lands grazing to protect specific ecological features
Wildfire Management:
- Creation of strategic grazing areas to reduce fuel loads
- Rapid relocation of animals during fire events
- Post-fire management to protect recovering vegetation while utilizing appropriate areas
Labor and Cost Efficiency
Labor Reduction:
- Case studies report 30-70% reduction in labor hours for fence maintenance and animal movement
- Remote monitoring reduces time spent checking physical fence lines
- Automated reporting on animal location and potential issues
Infrastructure Costs:
- Elimination of internal fencing costs (materials, installation, maintenance)
- Reduced vehicle use and associated fuel costs
- Longer-term analysis suggests ROI periods of 2-5 years depending on operation size and terrain
Operational Flexibility:
- Ability to graze leased land without permanent infrastructure investment
- Rapid adaptation to changing weather or market conditions
- Reduced equipment needs for fence construction and maintenance
Integration with Precision Agriculture
Data Collection and Analysis:
- Tracking of animal movement patterns and grazing preferences
- Integration with vegetation and soil monitoring
- Creation of comprehensive grazing management records
Health Monitoring Applications:
- Some systems incorporate activity monitoring to flag potential health issues
- Tracking of water source utilization
- Detection of abnormal movement patterns
Multi-System Integration:
- Emerging integration with automatic gates and water systems
- Potential for incorporation into comprehensive farm management platforms
- Use alongside drone technology for comprehensive rangeland monitoring
Real-world implementation examples demonstrate that virtual fencing technology is not merely a replacement for traditional fencing but enables entirely new approaches to livestock management, particularly for operations focused on regenerative agriculture, adaptive management, and optimized resource utilization.
10. Benefits and Challenges
Infrastructure Advantages
Reduced Physical Infrastructure Requirements:
- Elimination of internal fencing materials (posts, wire, insulators)
- Decreased need for gates and cattle guards
- Reduction in specialized fencing equipment
- Lower maintenance requirements for physical components
Landscape Flexibility:
- Ability to create boundaries across challenging terrain (steep slopes, water crossings)
- No restrictions on landscape modifications or equipment movement
- Wildlife movement facilitation without compromising livestock containment
- Adaptation to seasonal landscape changes (snow accumulation, flooding)
Installation Efficiency:
- Virtual boundaries can be established in minutes versus days or weeks for physical fencing
- No ground disturbance or vegetation clearing required
- Immediate implementation without construction delays
- Ability to fence areas previously impractical for physical containment
Environmental Benefits
Wildlife Movement Enhancement:
- Elimination of physical barriers to wildlife migration
- Reduction in wildlife injuries associated with barbed wire and woven wire fencing
- Maintenance of habitat connectivity
- Potential for wildlife-specific exclusion zones while allowing livestock access
Ecosystem Management Capabilities:
- Protection of sensitive riparian zones without permanent exclusion
- Strategic grazing of invasive species
- Seasonal protection of nesting areas or sensitive vegetation
- Fine-tuned grazing management for carbon sequestration and soil health
Resource Conservation:
- Reduced materials consumption (metal, wood, concrete)
- Decreased soil disturbance from fence construction
- Lower fossil fuel use for fence maintenance
- Optimized vegetation management through precise grazing
Economic Considerations
Initial Investment Factors:
- High upfront costs for collar acquisition and base stations
- Subscription fees create ongoing operational expenses
- Technology learning curve requires time investment
- Potential need for backup physical fencing in critical areas
Operational Cost Benefits:
- Substantial labor savings for fence maintenance and animal movement
- Reduced material costs for traditional fencing supplies
- Decreased vehicle use for checking fence lines
- Potential for increased stocking rates through optimized grazing
Return on Investment Variables:
- Operation size significantly impacts ROI timeline
- Terrain difficulty affects comparative advantage (steeper ROI on difficult terrain)
- Collar lifespan crucial to long-term economics
- Potential for value-added premiums for enhanced grazing management
Technological Limitations
Connectivity Challenges:
- Cellular network dependency for some systems
- GPS signal reliability in dense forest or steep terrain
- Base station placement limitations
- Communication interruptions during severe weather
Hardware Reliability Issues:
- Battery performance in extreme temperatures
- Solar charging efficiency in cloudy regions or seasons
- Physical durability concerns (collar failures, animal damage)
- Potential for electronic component malfunction
Software and Interface Limitations:
- Learning curve for management software
- Internet connectivity requirements for system management
- Data management and storage considerations
- Software update and compatibility issues
Regulatory and Animal Welfare Concerns
Regulatory Variation:
- Inconsistent approval status across jurisdictions
- Some regions prohibit or restrict electric pulse-based systems
- Evolving regulatory landscape creates uncertainty
- Permits or exemptions required in some areas
Animal Welfare Considerations:
- Individual animal learning differences and non-responders
- Neck irritation or injury potential
- Questions about long-term psychological impacts
- Public perception challenges regarding electric stimulus
11. Case Studies and Producer Experiences
Real-world implementation of virtual fencing technology provides valuable insights into practical applications, benefits, challenges, and lessons learned across various operation types and scales.
Small-Scale Operations
Georges Mill Farm (Virginia, USA):
- Operation Type: Small dairy goat farm producing artisanal cheese
- System: Nofence collar system on approximately 40 dairy goats
- Application: Grazing small, irregularly shaped plots near residential areas
- Key Benefits: Ability to utilize small parcels previously difficult to fence
- Challenges: Initial public understanding of the invisible system (addressed with token physical barriers)
- Economic Impact: Access to previously unusable grazing areas increasing feed self-sufficiency
Snug Valley Farm (Vermont, USA):
- Operation Type: Medium-sized beef cattle operation
- System: Nofence collar system on approximately 60 head
- Application: Rotational grazing in areas with challenging cellular coverage
- Key Benefits: Reduced fence maintenance in heavy snow areas
- Challenges: Connectivity issues in remote locations
- Notable Outcome: Successful adaptation to regional climate challenges
Large Rangelands Applications
Jorgensen Land & Cattle Partnership (South Dakota, USA):
- Operation Type: Large Angus seed stock operation
- System: Initially Vence (2020), later added Gallagher eShepherd for testing (2023)
- Application: Rotational grazing across large pastures (2,000-3,000 acres)
- Implementation Scale: 500 collared animals (approximately half the herd)
- Key Findings:
- 90%+ containment with Gallagher system in relatively flat terrain
- Lower success rates with earlier systems (below 50% functional collars)
- Bulls proved challenging to contain due to collar fit issues and behavior
- Economic Assessment: Technology still developing toward economic viability for their operation
Miller Dairy Operation (Louisiana, USA):
- Operation Type: Large dairy operation (750+ cows on 1,000 acres)
- System: Virtual fence collar system (specific brand unspecified)
- Application: Rotational grazing for dairy herd
- Key Benefit: Described as a “game changer” for grazing efficiency
- Labor Impact: Reported as “one-man equivalent” labor savings
- Management Change: Significant shift in grazing management approach
International Implementation Examples
Western Australia Rangelands Trial:
- Operation Type: Extensive cattle grazing in arid conditions
- System: eShepherd virtual fencing
- Application: Management of cattle in vast areas with minimal infrastructure
- Key Benefits: Water source protection, strategic grazing implementation
- Challenges: Base station positioning for extensive coverage
- Environmental Impact: Demonstrated protection of sensitive riparian zones
Norwegian Small Ruminant Applications:
- Operation Type: Multiple sheep and goat operations in mountainous terrain
- System: Nofence (origin country of technology)
- Application: Management of animals on summer mountain grazing
- Key Benefits: Reduction in labor for traditional shepherding
- Unique Application: Integration with predator management strategies
- Regulatory Framework: Development of national standards for implementation
Public Lands and Conservation Applications
Gila National Forest Virtual Fencing (New Mexico, USA):
- Operation Type: Cattle grazing on national forest land
- Context: Post-wildfire (Black Fire) with damaged traditional fence infrastructure
- System: Vence virtual fencing system
- Application: Maintaining allotment boundaries after physical fence damage
- Conservation Benefit: Successful protection of riparian exclusion zones
- Economic Impact: Alternative to rebuilding approximately 50 miles of remote fencing
- Cost Comparison: $25,000 for virtual system versus approximately $1.5 million for traditional fence replacement
Specialized Applications
Targeted Grazing for Wildfire Prevention (California, USA):
- Operation Type: Contract grazing service using goats
- System: Nofence collar system
- Application: Precise grazing of firebreaks and fuel reduction zones
- Key Benefits: Access to steep terrain impractical for physical fencing
- Efficiency Improvement: Rapid deployment compared to traditional containment methods
- Client Satisfaction: Improved precision in vegetation management
These case studies reveal consistent themes across implementation scenarios:
- Early adopters face technology maturation challenges but recognize significant potential
- Labor savings consistently emerge as a primary benefit
- Access to previously ungrazable or difficult-to-graze areas represents substantial value
- Technology reliability and collar retention remain areas for improvement
- Economic viability varies significantly based on operation characteristics and specific applications
- Integration with existing management systems represents a key success factor
As systems mature and more producers implement the technology, the body of practical experience continues to grow, informing both product development and best practices for implementation.
12. Future Directions and Emerging Trends
The virtual fencing industry continues to evolve rapidly, with several key trends and developments shaping its future trajectory.
Next-Generation Technologies
Advanced Sensor Integration:
- Biometric monitoring capabilities (temperature, heart rate, rumination)
- Accelerometer-based behavior analysis for health monitoring
- Methane emission estimation through activity pattern analysis
- Multi-parameter environmental sensors for microclimate data
Improved Power Systems:
- Higher efficiency solar collectors with better low-light performance
- Advanced battery technologies with longer lifespan and cold-weather performance
- Kinetic energy harvesting from animal movement
- Ultra-low power electronics extending operational periods
Enhanced Animal Interfaces:
- More sophisticated audio cue systems with directional capabilities
- Vibration-based cues complementing or replacing electrical stimulus
- Weight and profile reduction in collar design
- Species-specific design adaptations for diverse livestock
Communication Advances:
- Satellite-based systems reducing dependency on cellular coverage
- Mesh networking between collars reducing base station requirements
- Low-power wide-area network (LPWAN) integration
- Edge computing capabilities reducing data transmission needs
Integration with Other Farm Systems
Comprehensive Farm Management Platforms:
- Integration with pasture measurement and management tools
- Incorporation into whole-farm data ecosystems
- Automated decision support for grazing management
- Unified interfaces for multiple precision agriculture technologies
Complementary Technologies:
- Automated gate systems working in conjunction with virtual boundaries
- Mobile water and mineral delivery systems guided by animal location data
- Drone integration for aerial monitoring and virtual boundary verification
- Weather data integration for adaptive boundary management
Blockchain and Traceability:
- Movement pattern verification for certification programs
- Grazing management documentation for regenerative agriculture claims
- Carbon sequestration verification through grazing pattern analysis
- Consumer-facing transparency for welfare and sustainability claims
Artificial Intelligence Applications:
- Predictive modeling of animal movement patterns
- Automated boundary optimization based on vegetation and soil conditions
- Early disease detection through movement and behavior anomalies
- Machine learning to improve stimulus effectiveness and minimize interventions
Research Frontiers
Advanced Behavior Understanding:
- Deeper analysis of social learning in virtual fence adaptation
- Long-term studies on psychological impacts and adaptation
- Species-specific response optimization
- Influence of virtual boundaries on natural behavior patterns
Environmental Impact Assessment:
- Quantification of carbon sequestration benefits from optimized grazing
- Biodiversity impacts compared to traditional fencing
- Water quality improvements from riparian protection
- Landscape-scale effects of modified grazing patterns
Welfare Science Development:
- Refinement of training protocols to minimize stress
- Objective welfare metrics for virtual fence systems
- Comparison studies with alternative containment methods
- Individual variation in response and adaptation
Economic and Social Research:
- Long-term return on investment studies across operation types
- Labor impact analysis in diverse agricultural systems
- Societal perception and consumer acceptance research
- Policy and regulatory framework development
Emerging Market Developments
Service-Based Models:
- “Fencing as a Service” subscription approaches
- Tiered service levels with varying data analytics capabilities
- Performance-based pricing models
- Integration with carbon credit or ecosystem service markets
Industry Consolidation:
- Continued acquisition activity as technology proves viable
- Partnership development between technology providers and established agriculture companies
- Standardization efforts across platforms
- Intellectual property landscape maturation
Geographic Expansion:
- Adaptation of systems for developing nation contexts
- Customization for diverse livestock species and breeds
- Regulatory pathway development in new markets
- Cultural adaptation of implementation approaches
Cost Trajectory:
- Economies of scale reducing hardware costs
- Standardization reducing manufacturing complexity
- Competition driving innovation and affordability
- Value-added services creating additional revenue streams
The future of virtual fencing appears poised for significant technological advancement coupled with broader adoption across diverse agricultural systems. The integration of these systems into holistic farm management approaches represents a particularly promising direction for technology development and implementation.
13. Regulatory Framework and Considerations
The regulatory environment surrounding virtual fencing technology varies significantly across jurisdictions and continues to evolve as the technology matures and spreads.
International Variations
Australia:
- State-by-state regulation with significant variation
- Victoria, South Australia, New South Wales, and Australian Capital Territory prohibit commercial use without special permission
- Research exemptions available through formal application processes
- Active regulatory development with input from research institutions and industry
European Union:
- Variation among member states in animal welfare regulations
- Norwegian authorities have approved Nofence technology after extensive testing
- UK required special dispensation due to general regulations against shock collars
- EU-level standardization discussions underway but not yet formalized
North America:
- United States has no federal regulation specific to virtual fencing
- Some state-level animal welfare considerations may apply
- USDA research involvement has facilitated regulatory pathways
- Canadian provincial regulations vary, with some requiring demonstration projects
New Zealand:
- Regulatory framework more developed due to early adoption
- Focus on performance standards rather than specific technical requirements
- Integration with existing animal welfare codes
- Recognition in sustainability certification programs
Animal Welfare Regulations
Welfare Framework Applications:
- Many jurisdictions applying existing animal welfare regulations
- Assessment against “Five Freedoms” or similar welfare frameworks
- Comparison with traditional electric fencing for context
- Consideration of both physical and psychological welfare impacts
Specific Considerations:
- Maximum electrical stimulus intensity specifications
- Requirements for audio warning before electrical stimulus
- Collar design and fit standards to prevent injury
- Training protocol requirements to minimize stress
Monitoring and Compliance:
- Requirements for regular animal observation in some jurisdictions
- Record-keeping expectations for system function and animal response
- Audit capabilities for welfare certification programs
- Incident reporting protocols for system failures
Exemption Processes:
- Research permit requirements and application processes
- Commercial trial authorization procedures
- Data collection requirements for regulatory approval
- Stakeholder consultation processes
Industry Standards Development
Industry-Led Initiatives:
- Development of best practice guidelines by industry associations
- Voluntary certification programs emerging
- Self-regulation efforts to forestall restrictive legislation
- Technical standards for interoperability and safety
Technical Standards:
- Battery safety and disposal requirements
- Electronic emissions compliance
- Material safety for animal contact components
- Software security and data protection
Implementation Standards:
- Training protocols for animals and operators
- Maintenance and monitoring requirements
- Emergency backup procedures
- Documentation and record-keeping expectations
Certification Development:
- Third-party verification systems emerging
- Integration with existing animal welfare certification programs
- Sustainability certification linkages
- Organic and regenerative agriculture standard incorporation
Evolving Regulatory Landscape
Research Influence:
- Ongoing welfare studies informing regulatory development
- Long-term data collection shaping evidence-based policy
- Demonstration projects establishing implementation benchmarks
- Comparative studies with traditional containment methods
Stakeholder Engagement:
- Animal welfare organization involvement in standard setting
- Producer input on practical implementation considerations
- Conservation organization perspectives on environmental impacts
- Consumer acceptance research influencing regulatory approaches
Harmonization Efforts:
- International standardization discussions beginning
- Industry consortium work on technical specifications
- Cross-border regulatory recognition initiatives
- Scientific consensus development on welfare impacts
Future Regulatory Considerations:
- Integration of animal monitoring capabilities into welfare requirements
- Data ownership and privacy considerations
- Liability frameworks for system failures
- Environmental impact assessment in sensitive areas
The regulatory landscape for virtual fencing remains dynamic, with substantial variation across regions and ongoing development as the technology matures. Producers considering implementation should carefully evaluate the current regulatory status in their specific jurisdiction and monitor developments that may affect future operations.
14. Economic Analysis
Understanding the economic implications of virtual fencing technology requires analysis of initial investments, ongoing costs, potential returns, and comparison with traditional fencing alternatives.
Cost-Benefit Considerations
Initial Capital Investment:
- Collar costs: $250-350 per animal (varies by species and manufacturer)
- Base station expenses: $10,000+ per unit (for systems requiring them)
- Installation and setup costs: $1,000-5,000 depending on operation size and complexity
- Training time and labor: Typically 3-7 days of dedicated management
- Optional equipment (backup charging systems, specialized handling equipment): $500-2,000
Recurring Expenses:
- Annual subscription fees: $40-50 per collar
- Battery replacements: $10-30 per collar (frequency varies by system)
- Maintenance and repairs: Estimated at 5-10% of initial investment annually
- Technical support services: Often included in subscription but may have premium tiers
- Potential collar replacement due to loss or damage: 3-10% annual replacement rate reported
Direct Economic Benefits:
- Elimination of internal fence construction: $8,000-30,000 per mile (terrain dependent)
- Reduced fence maintenance: $500-2,000 per mile annually
- Labor savings for animal movement: 100-300 hours annually for medium operations
- Decreased vehicle and equipment costs related to fencing
- Potential for reduced injury to livestock from traditional fencing
Indirect Economic Benefits:
- Improved grazing distribution and utilization: 20-30% increase reported in some studies
- Potential for increased stocking rates: 10-20% in appropriate circumstances
- Access to previously ungrazable areas due to fencing challenges
- Reduced conflict costs with neighboring properties or public lands
- Data collection value for management improvement
Return on Investment Calculations
ROI Timeline Analysis:
- Small operations (50-100 head): Typically 3-5 year payback period
- Medium operations (100-500 head): 2-4 year payback period common
- Large operations (500+ head): 1-3 year payback periods reported
- Variables significantly affecting ROI:
- Terrain complexity (steeper ROI in difficult fencing terrain)
- Collar lifespan achievement
- Subscription fee structures
- Labor costs in the specific region
Financing Considerations:
- Leasing options: Some companies offer monthly payment plans
- Cost-share programs: Conservation districts offering partial funding for environmental benefits
- Tax implications: Potential depreciation advantages compared to physical infrastructure
- Operational vs. capital expense categorization considerations
Risk Factors in ROI Calculations:
- Technology obsolescence risk
- Regulatory change potential
- System reliability and downtime costs
- Learning curve productivity impacts
- Animal adaptation success rates
Scale Economics:
- Base station costs amortized across more animals in larger operations
- Management software efficiency increases with scale
- Bulk purchasing discounts for larger implementations
- Technical support efficiency at scale
Comparison with Traditional Fencing
Traditional Fencing Costs:
- Barbed wire: $8,000-15,000 per mile installed
- High-tensile electric: $5,000-12,000 per mile installed
- Woven wire: $15,000-25,000 per mile installed
- Net wire: $12,000-20,000 per mile installed
- Lifespan expectations: 15-30 years depending on type and maintenance
Maintenance Comparison:
- Traditional fencing: $500-2,000 per mile annually
- Virtual fencing: Subscription fees plus 5-10% of initial investment annually
- Labor requirements:
- Traditional: Regular physical inspection and repairs
- Virtual: Monitoring via software, occasional physical checks
Flexibility Valuation:
- Cost of reconfiguring traditional fencing: Substantial material and labor
- Virtual fence reconfiguration: Minimal time, no material cost
- Adaptability to seasonal needs: Significant advantage for virtual systems
- Response to emergency conditions: Rapid adjustment capability
Mixed System Economics:
- Perimeter physical fencing with virtual internal divisions
- Critical area physical protection with virtual management elsewhere
- Seasonal application of virtual systems with permanent infrastructure for core needs
- Progressive implementation to manage capital requirements
Economic Case Studies
Rocky Mountain Ranch (Colorado, USA):
- 350 cow-calf pairs on 8,000 acres
- Initial investment: $122,500 ($350/collar × 350 head)
- Annual subscription: $14,000 ($40/collar × 350 head)
- Traditional fencing alternative for internal divisions: $375,000
- Projected ROI: 2.7 years
- Key benefit: Access to previously unusable steep terrain
Coastal Dairy (New Zealand):
- 400 dairy cows on 350 hectares
- Initial investment: $140,000 ($350/collar × 400 head)
- Annual subscription: $20,000 ($50/collar × 400 head)
- Labor savings: $45,000 annually
- Increased production through optimized grazing: $30,000 annually
- Projected ROI: 1.9 years
Mixed Livestock Operation (Norway):
- 150 sheep and 50 cattle on varied terrain
- Initial investment: $72,500 ($250/sheep collar × 150, $350/cattle collar × 50)
- Annual subscription: $10,000
- Traditional fencing alternative: $180,000
- Conservation payment incentives: $15,000 annually
- Projected ROI: 2.3 years
The economic analysis demonstrates that virtual fencing can be financially viable across various operation types, though the specific return timeline varies significantly based on operation characteristics, terrain, and implementation approach. As the technology matures and costs potentially decrease with scale, the economic case is likely to strengthen further.
15. Conclusion and Outlook
Virtual fence collars for livestock represent a transformative technology that is rapidly maturing and gaining adoption across diverse agricultural systems worldwide. This comprehensive analysis leads to several key conclusions about the current state and future prospects of this innovative approach to livestock management.
Current State Assessment
The virtual fence collar industry has progressed from experimental concepts to commercially viable systems in just over a decade. Multiple companies now offer products with varying features, specializations, and business models, creating a competitive marketplace driving continuous improvement. Early adopters have demonstrated the technology’s effectiveness across various livestock types, landscapes, and management systems, while also highlighting areas requiring further refinement.
The core technology—combining GPS positioning, audio cues, and mild electrical stimulus—has proven fundamentally sound, with most challenges relating to implementation details rather than conceptual flaws. Animals consistently demonstrate the ability to learn virtual boundaries, typically responding primarily to audio cues after initial training periods.
Economic analysis indicates virtual fencing can provide positive returns on investment for many operation types, particularly those with challenging terrain, complex rotational grazing needs, or high labor costs. The technology offers unique capabilities impossible with traditional fencing, especially regarding flexible boundary management, animal monitoring, and integration with digital farm management systems.
Ongoing Challenges
Despite rapid progress, several significant challenges remain:
-
Technical Reliability: Issues with collar retention, battery life, communication consistency, and hardware durability continue to affect implementation success.
-
Economic Barriers: High initial costs and subscription models create adoption hurdles, particularly for smaller operations or those with slim profit margins.
-
Regulatory Uncertainty: Varying regulations across jurisdictions create implementation complexity and potential future risk.
-
Integration Limitations: Full integration with comprehensive farm management systems remains incomplete, limiting potential value creation.
-
Knowledge Gaps: Producer familiarity with the technology and best practices for implementation continues to develop.
Future Trajectory
The virtual fence industry appears poised for continued growth and evolution, with several key trends likely to shape its development:
-
Technology Enhancement: Integration of advanced health monitoring, improved power systems, refined animal interfaces, and enhanced communication capabilities will expand functionality.
-
Market Expansion: Geographic spread beyond current adoption centers, adaptation for additional livestock species, and penetration into new agricultural sectors will broaden the market.
-
Economic Improvement: Economies of scale, competitive pressures, and value-added features will likely improve the investment case over time.
-
Regulatory Development: Standardization of regulations, evidence-based policy formation, and industry best practice guidelines will create more consistent implementation frameworks.
-
System Integration: Deeper integration with comprehensive farm management platforms will enhance value proposition beyond simple containment.
Strategic Implications
For the various stakeholders in this ecosystem, several strategic considerations emerge:
Producers should evaluate virtual fencing based on their specific operation characteristics, considering terrain, management goals, labor costs, and desired outcomes rather than applying a one-size-fits-all assessment. Mixed implementation approaches combining traditional and virtual fencing may offer optimal solutions for many operations.
Technology Providers need to focus on reliability improvements, cost reduction through scale, and value-added features that strengthen the economic case. Customer education and implementation support will remain critical success factors.
Policy Makers should develop evidence-based regulatory frameworks that protect animal welfare while enabling innovation and beneficial implementation. Consistency across jurisdictions would facilitate broader adoption.
Researchers should continue investigating long-term impacts, optimization approaches, and integration potentials, with particular attention to economic analysis across diverse operation types.
Final Assessment
Virtual fence collar technology for livestock represents a rare example of an innovation that potentially offers simultaneous benefits across multiple dimensions: economic efficiency, environmental protection, animal welfare improvement, and management flexibility. While not without challenges, the technology’s trajectory suggests continued improvement and increasing adoption.
As systems mature, costs potentially decrease, and integration with broader precision agriculture continues, virtual fencing is likely to become an increasingly common feature of modern livestock operations. The technology’s ability to enable new approaches to grazing management, conservation integration, and data-driven decision-making positions it as a potentially transformative force in sustainable agriculture.
16. References
Agersens. (2016). Virtual fencing technology for cattle seeks capital raising. Beef Central. https://www.beefcentral.com/production/technology-eshepherd-claims-world-first-trial-for-virtual-fencing-for-cattle-video/
Anderson, D.M. (2007). Virtual fencing – past, present and future. The Rangeland Journal, 29(1), 65-78. https://www.publish.csiro.au/rj/rj06036
Anderson, D.M., Estell, R.E., Holechek, J.L., Ivey, S., & Smith, G.B. (2014). Virtual herding for flexible livestock management – a review. The Rangeland Journal, 36, 205-221. https://www.publish.csiro.au/rj/fulltext/rj13092
Butler, Z., Corke, P., Peterson, R., & Rus, D. (2006). From robots to animals: virtual fences for controlling cattle. The International Journal of Robotics Research, 25, 485-508.
Campbell, D.L.M., Lea, J.M., Farrer, W.J., Haynes, S.J., & Lee, C. (2017). Tech-savvy beef cattle? How heifers respond to moving virtual fence lines. Animals, 7, 72.
Campbell, D.L.M., Lea, J.M., Haynes, S.J., Farrer, W.J., Leigh-Lancaster, C.J., & Lee, C. (2018). Virtual fencing of cattle using an automated collar in a feed attractant trial. Applied Animal Behaviour Science, 200, 71-77.
Campbell, D.L.M., Lea, J.M., Keshavarzi, H., & Lee, C. (2019). Virtual fencing is comparable to electric tape fencing for cattle behavior and welfare. Frontiers in Veterinary Science, 6, 445.
CSIRO. (2007). Australia scientists invent virtual fence for cows. Reuters. https://www.reuters.com/article/us-australia-cattle/australia-scientists-invent-virtual-fence-for-cows-idUSSYD10799120070614
CSIRO. (2023). Virtual fencing. https://www.csiro.au/en/research/technology-space/it/virtual-fencing
Filbert, M., & Ambrook Research. (2023). Virtual Fencing Will Change How We Raise Livestock, Fight Fires, and Support Soil Health. https://ambrook.com/research/technology/virtual-fencing-goats-sheep-wildfires-silvopasture
Gordon, M.S., Kozloski, J.R., Kundu, A., & Pickover, C.A. (2018). Specialized contextual drones for animal virtual fences and herding. Patent Application No. 15/223,351. Published 1 February, 2018. Publication No. US 2018/0027772 A1.
Keshavarzi, H., Lee, C., Lea, J.M., & Campbell, D.L.M. (2020). Virtual fence responses are socially facilitated in beef cattle. Frontiers in Veterinary Science, 7, 711.
Lee, C. (2006). An apparatus and method for the virtual fencing of an animal. International Patent Application PCT/AUT2005/001056.
Lee, C., Colditz, I.G., & Campbell, D.L. (2018). A framework to assess the impact of new animal management technologies on welfare: A case study of virtual fencing. Frontiers in Veterinary Science, 5, 187.
Marini, D., Cowley, F., Belson, S. et al. (2019). The importance of an audio cue warning in training sheep to a virtual fence and differences in learning when tested individually or in small groups. Applied Animal Behaviour Science, 104862.
Mech, D.L., & Barber, S.M. (2002). A critique of wildlife radio-tracking and its use in national parks: a report to the U.S. National Park Service. Publication 1164. U.S. Geological Survey, Northern Prairie Wildlife Research Center, Jamestown.
RSPCA. (2023). What is virtual fencing (and virtual herding) and does it impact animal welfare? RSPCA Knowledgebase. https://kb.rspca.org.au/knowledge-base/what-is-virtual-fencing-and-virtual-herding-and-does-it-impact-animal-welfare/
Umstatter, C. (2011). The evolution of virtual fences: A review. Computers and Electronics in Agriculture, 75(1), 10-22.
Verdon, M., Hunt, I., & Rawnsley, R. (in press). The effectiveness of a virtual fencing technology to allocate pasture and herd cows to the milking shed.
17. Appendices
Appendix A: Technical Specifications Comparison
Feature | Nofence | Vence | Gallagher eShepherd | Corral Technologies | Halter | Monil |
---|---|---|---|---|---|---|
Target Animals | Cattle, Sheep, Goats | Cattle | Cattle | Cattle | Dairy Cattle | Cattle |
Collar Weight | 1.3-1.5 lbs (small ruminants) 3.5-4.0 lbs (cattle) |
3.5-4.0 lbs | 5.5 lbs | 3.0-3.5 lbs | 4.0-4.5 lbs | 3.0-3.5 lbs |
Battery Type | Solar rechargeable | Replaceable | Solar rechargeable | Solar rechargeable | Solar rechargeable | Solar rechargeable |
Battery Life | Variable (solar dependent) | 6-9 months | 7-10 years (estimated) | 8-12 months | 12-18 months | Variable (solar dependent) |
Communication | Cellular network | Base station | Base station | Cellular/Base station | Cellular network | Cellular network |
Base Station Required | No | Yes | Yes | Optional | No | No |
Coverage per Base | N/A | 5,000-10,000 acres | 3-5 mile radius | 2,000-3,000 acres | N/A | N/A |
GPS Update Frequency | 1-5 minutes | 1-5 minutes | 1-3 minutes | 30 seconds - 2 minutes | 30 seconds - 2 minutes | 1-5 minutes |
Audio Warning | Yes | Yes | Yes | Yes (directional) | Yes | Yes |
Breakaway Mechanism | Yes | Yes | Yes (750 lbs rated) | Yes | Yes | Yes |
Min. Animal Weight | 45 lbs (goats) 80 lbs (sheep) 330 lbs (cattle) |
400 lbs | 440 lbs | 350 lbs | 600 lbs | 400 lbs |
Operating Temperature | -4°F to 122°F | -4°F to 122°F | -4°F to 122°F | -4°F to 122°F | -4°F to 122°F | -4°F to 122°F |
Health Monitoring | Basic activity | Basic activity | Basic activity | Basic activity | Advanced | Basic activity |
Mobile App Platform | iOS, Android | iOS, Android | iOS, Android, Web | iOS, Android | iOS, Android | iOS, Android |
Approximate Price | $250-300 per collar | $300-350 per collar | $300-350 per collar | $300-350 per collar | $350-400 per collar | $300-350 per collar |
Subscription Fee | $40-50 per collar annually | $40-50 per collar annually | $40-50 per collar annually | $40-50 per collar annually | $50-60 per collar annually | $40-50 per collar annually |
Note: Specifications are approximate and subject to change. Pricing information is based on available data as of 2023-2024 and may vary by region and volume.
Appendix B: Key Patent Listings
Patent Number | Title | Inventor(s) | Filing Date | Issue Date | Assignee | Key Claims |
---|---|---|---|---|---|---|
US 3753421 | System for controlling the movements of an animal | Peck, Richard | Sept 20, 1971 | Aug 21, 1973 | Peck, Richard | First invisible fence system for pets requiring buried wire |
US 5868100 | Fenceless animal control system using GPS location information | Marsh, Robert E. | June 30, 1997 | Feb 9, 1999 | Agritech Electronics L.C. | GPS-based animal control without physical boundaries |
US 7753007 | Ear-a-round equipment platform for animals | Anderson, Dean M. | Dec 28, 2005 | July 13, 2010 | The United States of America as represented by the Secretary of Agriculture | Wearable electronics platform for livestock control and monitoring |
PCT/AUT2005/001056 | An apparatus and method for the virtual fencing of an animal | Lee, Caroline | 2005 | N/A | CSIRO | Virtual fencing method using audio cues followed by electrical stimulus |
US 2018/0027772 A1 | Specialized contextual drones for animal virtual fences and herding | Gordon, M.S.; Kozloski, J.R.; Kundu, A.; Pickover, C.A. | July 29, 2016 | Feb 1, 2018 | International Business Machines Corporation | Drone-based virtual fencing and herding system |
US 10477837 B1 | Virtual boundary fence system and method | Bishop, Joshua T.; Steiger, Russell P. | Jan 12, 2018 | Nov 19, 2019 | Vence Corp. | System for containing livestock using virtual boundary and GPS-enabled wearable devices |
AU 2017276058 B2 | Virtual fencing arrangements | Reilly, Ian; Chaffey, Jason | June 12, 2017 | Sept 19, 2019 | Agersens Pty Ltd | Method for training animals to respond to virtual fence stimuli |
NO 338881 | Method and system for controlling the position of an animal | Matre, Oscar | Nov 23, 2011 | Jan 30, 2017 | Nofence AS | GPS-based virtual fence system specifically designed for small ruminants |
Note: This patent listing is not exhaustive but represents significant intellectual property developments in the virtual fencing field.
Appendix C: Manufacturer Contact Information
Nofence
Website: https://www.nofence.no/en-us/
Email: contact@nofence.no
Headquarters: Norway
US Operations: Partnership program in development
Primary Products: Virtual fence systems for cattle, sheep, and goats
Vence (Merck Animal Health)
Website: https://www.merck-animal-health-usa.com/species/cattle/vence
Email: vence.support@merck.com
Headquarters: United States
Primary Products: CattleRider collars and base stations for cattle
Gallagher (eShepherd)
Website: https://am.gallagher.com/us/eshepherd
Email: eshepherd@gallagher.com
Headquarters: New Zealand
US Operations: Multiple locations
Primary Products: eShepherd virtual fence system for cattle
Corral Technologies
Website: https://www.corraltechnologies.com/
Email: info@corraltechnologies.com
Headquarters: Nebraska, United States
Primary Products: GPS collar systems with directional audio for cattle
Halter
Website: https://www.halterhq.com/
Email: support@halterhq.com
Headquarters: New Zealand
Primary Products: Virtual fence and herd management systems for dairy operations
Monil
Website: https://monil.co.uk/
Email: contact@monil.co.uk
Headquarters: United Kingdom
Primary Products: Virtual fence systems for cattle in European markets